Which type of measures are numerical, countable, and finite, often involving amounts or quantities?

Quantitative measures are defined by their numerical nature, which means they can be counted and are represented as finite amounts or quantities. This type of measurement allows for the analysis of data in a precise and mathematical manner, encompassing a wide range of metrics such as total sales figures, number of users, or time durations. These measures enable business analysts to evaluate performance against established standards, derive trends, and make data-driven decisions.

In contrast, qualitative measures focus on descriptive characteristics rather than numerical values, often including attributes or opinions that cannot be easily quantified. Descriptive measures provide a summary of data but do not involve numerical counts or specific amounts. Comparative measures serve to contrast different data points but may not inherently involve quantification either. Thus, the defining characteristic of quantitative measures is their clear numerical framework, making them essential for objective analysis in business contexts.