Which of the following is NOT a component of the 'Stakeholder Analysis' process?

The process of Stakeholder Analysis entails identifying and understanding the various stakeholders involved in a project, evaluating their interests, influences, and needs. Each component plays a critical role in ensuring that all parties are effectively engaged and their expectations managed throughout the project's lifecycle.

Identifying stakeholders' interests is crucial as it allows the business analyst to recognize what motivates each stakeholder and how they might impact one another or the project itself. Assessing stakeholders' influence is equally important, as it helps determine who has the power to affect project outcomes and to what extent; this prioritization guides stakeholder engagement strategies. Additionally, understanding stakeholders' needs ensures that the project's objectives align with what stakeholders expect, fostering better collaboration and satisfaction.

In contrast, establishing a marketing plan is not a component of the Stakeholder Analysis process. While it is essential in other contexts, particularly in project management or product launch phases, it does not directly pertain to the analysis of stakeholders’ roles and interests. Stakeholder Analysis focuses primarily on understanding the dynamics between the persons or groups involved in the project, not on developing marketing strategies. This distinction helps clarify why establishing a marketing plan is not aligned with the core objectives of Stakeholder Analysis.