Which of the following is NOT a component of the Balanced Scorecard?

The Balanced Scorecard is a strategic planning and management tool used to align business activities to the vision and strategy of the organization. It provides a framework that translates an organization's strategic objectives into a set of performance measures across four key perspectives: Financial, Customer, Internal Business Processes, and Learning and Growth.

The components listed—Learning and Growth, Customer, and Financial—are all integral parts of the Balanced Scorecard framework. Learning and Growth focuses on the intangible assets of an organization, such as employee training and development. The Customer perspective emphasizes the satisfaction and retention of customers, while the Financial perspective evaluates an organization's financial performance and future financial health.

Marketing Strategy, however, is not one of the established perspectives within the Balanced Scorecard framework. While marketing strategies can be essential for achieving business goals, they do not directly represent one of the four key components of the Balanced Scorecard. Thus, choosing it as the answer accurately reflects the structure of the Balanced Scorecard as outlined in the BABOK.