What type of measures are considered subjective?

Qualitative measures are considered subjective because they are based on personal judgments, opinions, and interpretations rather than objective numerical data. They often involve assessments of quality, characteristics, or experiences that cannot easily be quantified. For example, qualitative measures can include customer satisfaction ratings, user feedback on a product, or employee morale surveys, where responses reflect individual perspectives and subjective insights. These types of assessments are valuable in understanding deeper context and human experiences that quantitative measures might overlook.

In contrast, quantitative measures are objective and based on numerical data that can be counted or measured. Performance measures can include both qualitative and quantitative aspects, but in this case, the focus is specifically on subjective analysis, which aligns with the qualitative label. Statistical measures are typically rooted in numerical data and mathematical analysis, further emphasizing the difference between objective and subjective evaluation forms.