What is the primary purpose of a change strategy?

The primary purpose of a change strategy is to outline the transition from the current state to the future state of an organization or a project. This involves defining how the changes will be implemented, the approach that will be taken to manage those changes, and the expected outcomes. A well-defined change strategy provides a roadmap that guides all stakeholders through the necessary shifts in processes, systems, or behaviors required for the project to succeed.

By clarifying the steps involved in this transition, a change strategy ensures that everyone involved understands not only the why behind the changes, but also the how. This focus on the transition aids in managing the complexity associated with implementing changes effectively and minimizes resistance among stakeholders who may be affected by the changes. As such, it serves as a critical component of any change management process, ensuring that the organization can move smoothly from its current state to the desired future state with as little disruption as possible.